Today, having a website for your business is not a choice. Online presence determines the power of your brand and opens up new avenues, both for marketing and lead generation. Selecting the right domain name for your business is critical, because it determines how people perceive your business and the whole arc of online marketing. If you want to make your own website, we recommend these 7 tips listed below for selecting the domain name.

  • Aim for a name that resonates with your business. For example, if your company is called Alexa, you may want a name that’s close to Alexa or is at least not of the same sound as your competitors.
  • Follow the KISS rule. Keep It Simple, Stupid. Yes, that’s the way to go when it comes to domain names. You want to keep it as simple and short, as possible, so that people can recall your company easily.
  • Create a memorable name. For example, alexahomerepair.com is much easier to remember than www.alexhomerepairneeds.com. Note that even a few extra letters make a huge difference.
  • Consider the possibility of branding. As we hinted earlier, the domain name is the center of online marketing, and you have to consider if the name is branding-worthy in the first place. Something as complicated as xyzabcrgsad.com is definitely not the right choice.

  • Avoid numbers. While having a number in the domain may make it look unique, but it is also confusing for people to remember. As a rule of thumb, avoid numbers to the best possible extent.
  • Avoid hyphens. Much like numbers, hyphens are not a great inclusion in any domain name, because it kind of impacts the way a name is pronounced and typed. Hyphens and numbers also kill the rhyme of a domain name.
  • Buy your domain name. There are over 640 million websites, and more are being registered as we write. As such, it is important that you select a domain name and buy it as early as possible. You can check BlueHost, GoDaddy and HostGator for domain services.

Finally, make sure that the domain extension is right. Generally speaking, .com domains are great for most requirements, but if yours is a small business, you can also settle for .biz and .co domains. Always go for a domain that works for your company in the long run, because this is the only aspect you wouldn’t want to change later.