Today’s business is seldom restricted by ordinary geography. To be a true business that uses all of the advantages that business technology has to offer, we often find ourselves reaching beyond our political boundaries. If you have vendors that provide key components from a foreign country, a website that is seen around the world and ship to a host of different countries, you have to be seen as an international company.
So how do we use the technology at hand to reach these vendors, clients and end users? There are a variety of great tools at hand, and most of them are something you either add to your website or make available through the web. That in itself shouldn’t be so surprising, since it is the web itself that has turned us all into global entrepreneurs.
One of the biggest ways that we are changing into a global economy is the fact that our finances are now stretched around the globe regardless of the type of business we are running. You might be a small mom and pop grocery that only sells to the locals in your neighborhood. But chances are you sell bananas from South America, coffee from Africa and fresh vegetables in winter from Mexico. Even here we are a global business and need to create ways to deal with it financially.
While the example above probably deals with a regional distributor there are many ways that an online business could be buying and selling across political boundaries in the same manner. This has made the need for international payment gateway solutions a big part of the financial scene in web commerce. Because of the unique financial flow of web commerce, we often see even small businesses that need expert help turning to payment application experts such as AltaPay as a business resource.
Social Media Markets
Another place on the web where international reach has begun to flow to new proportions is in the realm of social media. With the introduction of Facebook’s stellar marketing arm, we are beginning to see new ways to sell and reach a new audience. When payment solutions are applied to this new audience, we see that geography is no barrier to selling.
Whether you create your product in France, China or Montreal – the web doesn’t know or care. All the viewers on Facebook want to know is does it come in my favorite color and how fast can you ship it to me? If you are prepared to deal with international shipping, or have sub-distributors the way Amazon does in various regions for direct shipping, you can sell to any market at any time from anywhere.
Online Banking and More
With online banking, internet payment services such as PayPal have made invoicing and payment across geographical boundaries easier. When you add the new financial e-commerce payment products that are beginning to surface, it is becoming easier to be an online business than a brick and mortar business. As more innovative products are developed for online business, expect to see it become easier and easier to simply cruise online via your smartphone, click and buy. Shopping never had it so easy!